Our History – tearbird.in

Our Work Process - History, Evolution & Group Brands

Tearbird Lifestyle Pvt Ltd

Company Overview

Tearbird Lifestyle Pvt Ltd is an integrated apparel group built with a clear vision:
to create design-led, quality-driven fashion brands, backed by strong in-house manufacturing and scalable distribution.

The group operates across manufacturing, D2C, retail, and brand-building, allowing complete control over quality, pricing transparency, and execution.

In-House Manufacturing Control

End-to-end production ensuring consistent quality, timelines, and cost efficiency.

Export-Ready Production Standards

Processes aligned with international quality, compliance, and packaging requirements.

Scalable Capacity for Growth

Supports bulk volumes, repeat programs, and seasonal demand surges.

Multi-Brand Fashion Expertise

Proven capability across menswear, womenswear, western, and ethnic categories.

Transparent Pricing Structure

Clear costing with no hidden charges, ensuring long-term buyer trust.

Long-Term Partnership Approach

Focused on sustainable relationships, reliability, and consistent delivery excellence.

History, Evolution & Group Brands

Brand Journey & Timeline

2022

Foundation of Tearbird Lifestyle Pvt Ltd

Tearbird Lifestyle Pvt Ltd was founded in 2022 with the objective of building a vertically integrated apparel company rather than a single-brand fashion label. From inception, the focus was on: Manufacturing-first thinking Long-term brand creation Sustainable margins through operational control This year laid the strategic and structural groundwork for the group.

2023

Launch of Tearbird Manufacturing Unit

In 2023, the company established its dedicated manufacturing arm — Tearbird Manufacturing. This marked a critical milestone, enabling: In-house control over stitching, finishing, and quality Faster sampling and production cycles Capability to serve B2B clients, exporters, and buying houses Reduced dependency on third-party vendors Tearbird Manufacturing became the production backbone of the entire group.

2024

Digital & Online Expansion

In 2024, Tearbird Lifestyle Pvt Ltd entered the online and D2C ecosystem, launching its digital presence to directly connect with end consumers. This phase focused on: Online-first brand storytelling Data-driven demand understanding Strengthening supply-chain efficiency Preparing brands for omni-channel growth The online launch validated market demand and refined product-market fit.

2025

Retail Expansion: First Physical Store

In 2025, the group launched its first offline retail store, marking its transition into organized physical retail. This milestone represented: Brand maturity and customer trust Omni-channel retail capability Foundation for franchise-led expansion Real-world consumer engagement and feedback This step positioned Tearbird as a full-stack fashion company.